Phenomenal growth leads EU Automation to expand its global parts distribution capabilities in APAC and the Far East

Phenomenal growth leads EU Automation to expand its global parts distribution capabilities in APAC and the Far East

Automation parts supplier EU Automation is expanding its operations in APAC and the Far East, following a rapid growth in demand for its services in the region. The company specialises in supplying rare, reconditioned and unused parts to companies worldwide. It has experienced an impressive 1450% growth in turnover at its regional hub in Singapore in the last five years, prompting investment in larger premises and a strengthening of its global leadership team.

“Our customers’ best interests are always our first priority,” comments Darren Halford, Managing Director of EU Automation. “The investment in new premises, coupled with two strategic appointments, marks a new phase in our business’s mission to supply the manufacturing world with industry-leading parts and service at speed. It highlights EU Automation’s continuing commitment to global manufacturing and supports our mission to help customers avoid unnecessary downtime and save millions in lost revenue.”

EU Automation currently supports more than 50,000 customers worldwide and sources over two million parts annually. Singapore is a strategic hub for the company, facilitating parts distribution into Asia Pacific, the Far East, and other areas of the world. The growth in demand for its services in the region is driven in part by global trends such as sustainability and the circular economy, but it is also the result of hard work from their dedicated Singapore team, who have built trusted relationships with multiple customers under the leadership of John Young.

As General Manager of the Singapore APAC office for the last five and a half years, John has overseen rapid business growth and expanded the team by 450%. As a result, EU Automation is now investing in larger premises at the Far East Finance Building in Singapore.

The new accommodation will enable the company to employ more account managers and native language speakers to serve the wider APAC region and deal with growing demand. The move will therefore ensure that EU Automation continues to provide the best, most efficient, service to their customers, by maintaining an agile business that can respond quickly to changing industry conditions.

Strategic appointments

Two strategic appointments form part of this new phase in EU Automation’s evolution.

John Young will soon return to the UK, having accepted a promotion to Group Sales Director. He says: “Although it is with a heavy heart that I am leaving the Singapore branch after an incredible five and a half years together, I know the team will continue to thrive. I am looking forward to the challenge of a new role and am thrilled to return to the UK as Group Sales Director.”

Neil Ballinger has accepted the role of Head of Global Operations. Based in the UK, Neil has worked at EU Automation for over nine years and brings a wealth of experience, knowledge and expertise to his new role. Neil says: “I am honoured to be leading our global operations during an exciting phase in the company’s development. The people who work within our global operations teams are vital to our continued success and our ability to reliably serve some of the largest manufacturers around the world.”

The Singapore APAC office has relocated to 14 Robinson Road, #06-01 Far East Finance Building, Singapore, 048545.

Contact Us

MEB Media Publishing (UK) Ltd

13 Princess Street,


ME14 1UR

United Kingdom

Our sister publications

Campus Estate Management Magazine


In Security Magazine